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When selling products and services, one proven
way to engage customers is through integrating direct mail campaigns
with a Personalized URL (PURL).
PURLs link the power of traditional direct
mail with the interactive capabilities of the Internet, increasing
the probability of turning direct mail recipients into qualified
prospects.
By printing a unique PURL on each direct mail
piece, your direct mail recipient will visit "their
own personalized web pages."
Integrating PURL’s into your direct
marketing strategy:
-
Increases
and improves the quality of leads
- Delivers relevant and timely content/offers
-
Gains
consumer preferences in real-time
-
- Aligns sales and
marketing processes
- Provides real-time reporting
Personalized URL Marketing
is the technique of adding a distinct web address to a direct
mail piece, and following it up with targeted web landing
pages. When prospects visit their "Custom" landing
pages, they find exactly the information expected based on
the mail piece. Because of this, they are instantly engaged
and as a result, more likely to respond.
As a provider of event services, your company
has worked hard to develop unique relationships with the marketing
teams of your clients. You can now benefit from those relationships
by offering them Personalized URL (PURL) marketing without expanding
your staff!
FIND
OUT HOW
Convention and Visitors Bureaus go to great
lengths to provide value and services to convention planners
and participants. Now, Extended Resources provides you with
the means to offer them Personalized URL (PURL) marketing
without expanding your staff!
FIND
OUT HOW
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From informative company websites to data-driven eCommerce
solutions, we contribute to your success, from design
to deployment.
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Whether you need a low-cost storefront, or a customized
set of web stores with complete back-end support, Extended
Resources can help.
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Although the Internet is "the new generation of
marketing communication," conventional marketing
communications (marcom) still has its place. The most
effective marketing plans and campaigns are those that
closely integrate multiple marketing channels to produce
a simple, consistent and current message.
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Most successful marketing initiatives utilize an integrated
approach to their message delivery. This approach can
incorporate many forms such as print media, broadcast,
direct marketing, Internet marketing and personal selling.
Extended Resources can design, develop and manage your
web portal, create the marketing materials to promote
it through print, Internet, broadcast, and email mediums.
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Do you have a great product or application, but need
help developing the support materials to go with it?
We will help bring your products to life by developing
documentation and marketing collateral that your customers,
or employees, can easily access, use, and understand.
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Drive customers and prospects to a buying decision
with focused information channels that strategically
deliver a specific message. Custom microsites incoporate
your marketing message into an environment that optimizes
your ability to capture audiences and analyze your marketing
results.
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More
Personalized URL (PURL) Marketing provides powerful
online response channel for your direct mail and email
campaigns.
Customize your marketing campaigns to direct specific
customers and prospects to custom websites specific
to their interests, pricing models, advertising and
more. Personalized URL Marketing engages these highly
valuable prospects with their own VIP landing pages.
Read
More
Microsoft Office SharePoint Server 2007 is a new server
program that is part of the 2007 Microsoft Office system.
Our Microsoft-certified consultants can get your organization
using Office SharePoint Server 2007 to facilitate collaboration,
provide content management, implement business processes,
and supply access to information that is essential to
organizational goals and processes.
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More
IT organizations of all sizes are realizing that a
strategic approach to managing their portfolio of projects
is critical to success. Their existing tools may not
meet their needs, and they have limited resources to
solve their project portfolio management problems.
Through the implementation of collaborative business
software, we enable companies to streamline work, enable
collaboration, and greatly simplify team management.
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More
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The world of marketing is changing
and reaching your ideal target in a meaningful and relevant
manner becomes challenging. Optimize your customer relationship
management, improve your ability to build better, more meaningful
relationships and increase your sales.
Extended Resources provides the creation
and management of Personalized URL campaigns.
Contact us today to learn
more about the power of Personalized URL Marketing (PURL)
and how you can effectively integrate these actionable
tools into your marketing programs.
Call us at 317.809.4878,
or email us at info@extendedresources.com
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